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Petition Urges Trader Joe’s To Change Ethnic Food Labels
请愿书敦促Trader Joe 's改变种族食品标签
(CBS)SAN FRANCISCO (AP) — Responding to calls for Trader Joe’s to stop labeling its international food products with ethnic-sounding names, the grocery store chain said it has been in a yearslong process of repackaging those products and will soon complete the work.
旧金山(美联社)——在回应要求Trader Joe 's停止在其国际食品产品上使用听起来有种族意味的名称的呼吁时，这家连锁杂货店表示，他们已经花了数年时间重新包装这些产品，并将很快完成这项工作。
In the latest call to re-name racially-charged brands and logos, nearly 1,000 people have signed an online petition urging the retail giant to rename products labeled “Trader Ming’s,” “Trader José,” or “Trader Giotto’s” to refer to Chinese, Mexican or Italian food, respectively, SFGate reported.
据《旧金山gate》报道，最近有近1000人在网上签名请愿，要求这家零售巨头将“Trader Ming’s”、“Trader Jose”和“Trader Giotto’s”的商标重新命名为中国、墨西哥和意大利食品。
The petition said the labels perpetuate harmful stereotypes.
请愿书说，这些标签使有害的刻板印象永世长存。
“The Trader Joe’s branding is racist because it exoticizes other cultures — it presents ‘Joe’ as the default ‘normal’ and the other characters falling outside of it — they are ‘Arabian Joe,’ ‘Trader José,’ and ‘Trader Joe San,’ the petition states.
“Trader Joe的品牌是种族主义的，因为它使其他文化异国化——它把‘Joe’作为默认的‘normal’，而其他字符不属于它——他们是‘Arabian Joe’，‘Trader Jose’和‘Trader Joe San’，请愿书说。
The company said in a statement that it decided several years ago to use only the Trader Joe’s name on its products and has been in the process of updating the ethnic-sounding labels.
该公司在一份声明中表示，几年前它决定在产品上只使用乔氏商标，并正在更新这些听起来有民族意味的标签。
“While this approach to product naming may have been rooted in a lighthearted attempt at inclusiveness, we recognize that it may now have the opposite effect — one that is contrary to the welcoming, rewarding customer experience we strive to create every day,” company spokeswoman Kenya Friend-Daniel said.
该公司发言人Kenya Friend-Daniel说:“虽然这种产品命名的方式可能是基于一种轻松愉快的包容性尝试，但我们认识到，现在可能产生了相反的效果——与我们每天努力创造的令人欢迎、有益的客户体验相反。”
Packaging for a number of the products has already been changed, and the company expects to complete the process “very soon,” she said.
她说，许多产品的包装已经改变，公司希望“很快”完成整个过程。
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发表于 2020-7-20 07:41:40
发表于 2022-12-25 22:28:52